KA Management
【KA Management Training Series】:To Help Account Teams And Cross-Function Teams Understand KA/Retail Customers, And Enhance Systematic Key Account Management Capability.
Core Courses Including: Retail Customer Insight And New Landscape Of Retail In China, Key Account Profile, Shopper Marketing Innovation, Retail Data Analysis, Omnichannel Key Account Joint Business Plan, KA Investment Efficiency And Profitability Enhancement, KA Negotiation Skills & Tools, Category Management, etc.